Five Tips for Creating an Excellent Corporate Video

Video is one the one most consumed media content all over the world, and for a good reason. It takes less mental effort to watch a video and digest the material. This is in direct contrast to written content, pictures and audio that requires a higher level of mental concentration. That is why businesses and brand communicators are leveraging the power of videos to reach out to their audience.

Are you considering creating a video for your brand? These five tips would help you get the best results from your video communication strategy.

Start with a Plan

Planning is essential to creating a result-oriented corporate video. So, start researching the type of video you should create. The goal is to find an exciting topic that catches the interest of your target audience. That means you need to define the ideal customer for your products or service. You can turn to Google or resources like Quora to get inspiration from the questions your ideal customers are asking online. Once you have selected the title of the video, you have crossed the first hurdle.

Focus on Creating Value

The goal of your video is not to hype your company or product. Such an approach will get the viewer pissed off. You should focus your video on creating value for the audience. Instead of creating a video describing the excellent features of your product, why not show the viewer how to solve everyday problems using your products? That way, you will be creating value and promoting your product at the same time.

Tell a Story

One of the most efficient ways to catch the attention of your audience is to tell a story. Naturally, the listener will be curious to know the end of the story. So, find a story that resonates with your audience. It can be a challenge your company faced while attempting to create a great product. It can be a customer testimonial with your product. The story approach makes your company real and your solutions practical.

Use Relevant Visuals

Your corporate video should not be limited to standing before the camera and read out your script. Get a professional to do some post-production editing. Add relevant visuals, such as video clips and images to the appropriate sections of the video. This approach makes your video interactive and keeps the audience interested. Don't forget to add your corporate brand elements such as logo and colors to your video.

Optimize and Share Your Video

After investing time and money to create an excellent video, it’s time to reach out to your target audience with your material. Do not forget to customize your video for different video sharing platforms. For instance, the ideal dimension for an Instagram video differs from YouTube or Facebook. Simply tell your video production company to customize the content for your platform, and they'll know what to do. Finally, hang around your social platforms and respond to comments when necessary.

Video is an excellent way to engage the audience of your brand. When done right, it can also be a useful tool for generating leads and driving sales to your products and services.