How to Use Video Production for Corporate Branding

All corporate organizations know the importance of branding and brand promotion. In fact, a successful brand can be worth millions in potential revenue annually. That is why companies are always ready to invest in building a successful brand and promoting it. However, most companies and their brand developers mainly focus on text and graphics branding elements while ignoring the rich media content.

Publishing videos to millions of people is quite easy nowadays. So, promoting a brand through video production is more efficient than ever before. Companies that do not use video in their branding strategy are leaving money on the table. Such businesses would lose their market share to discerning competitors.

Brands video has the unique advantage of adding almost every element of branding into one piece of media content. Let’s consider five avenues of leveraging video productions to achieve your company’s branding objectives.

Use Intros and Outros.

One of the easiest ways to brand your corporate video content is to create intros and outro for your company videos. The intro and outro should incorporate elements of your brand such as the color theme, logo, tagline and sound. Once you have such media content in place, you can brand any video for your company. All that is required is to add the intro to the beginning of the video, and the outro to the end. This strategy is the most accessible means of promoting your company’s brand through videos.

Brand the video with your logo.

Every video content from your company must carry the official logo of the organization. Most businesses simply use the video as an overlay throughout the video. This approach serves two important functions. For one, it allows the viewer to recognize the brand that owns the video easily. On the second note, it makes it difficult for a third party to steal the video and use it for other purposes. For instance, add your logo in every video showcase of your products and services.

Use a Consistent Theme.

One of the unique ways to brand your corporate videos is to stick to a consistent theme. This means you would be using the same theme for your intros, outros, caption overlays, font face, animation style, background sound, and voice over for your videos. A consistent theme allows the audience to recognize the video content from your brand without outrightly displaying your brand name or logo.

Add your Brand’s Social Media Channels.

No matter the purpose of your company video, don’t leave the audience without giving them a precise call to action. At the tail end of your video, invite the viewer to connect with your brand on Facebook, Instagram, or to watch new exciting videos on your YouTube Channel. Well-branded video production is a viable means of building and promoting your brand on social media platforms.

The way you present your brands enhances your company’s image and builds trust. Since the video has emerged as one of the most common media types today, your company should leverage video production to serve its brand promotion objectives.