Why is Video Marketing So Effective?

The business landscape is consistently changing, that is why businesses are continuously researching for new ways to acquire leads and drive sales. The Return on Investment is a critical factor in marketing. Marketers crave for media that brings in the best value for their advertising dollar. In this respect, video marketing has proved to be a powerful and effective strategy. Although video marketing is not entirely new, it has become increasingly popular among marketers today. The reason is simple; advertisers are getting better results with videos. Here are five reasons why your business should be using the video marketing strategy too.

Videos Yield Impressive ROI: Although it would cost you more to create a video than to write a marketing article, the return on your investment is higher with a marketing video. In essence, video production may not come cheap, but it pays off big time. Won’t you rather invest more in creating a marketing video if it would bring you more sales? Recent research revealed that marketers claimed that the presence of a video on their landing page increases and sales. So, do you want to make more money from your landing page? Add a video.

Increases Trust and Credibility: Two critical factors that encourage a customer to patronize any business are trust and credibility. Video provides an avenue for a company to connect with the viewer and build trust. Better still, the prospect’s mind is at rest when a video features the physical office of a business or the people behind a company. After all, the people behind fraudulent enterprises don’t show themselves to the public. Such a prospect finds it easy to patronize the business because they see the company as credible and trust it.

Video SEO is Relatively Easy: Every marketer knows how difficult it could be to rank on the first page of Google for the right keyword. You’ll need money, and time doing SEO for your content to outrank millions of other competitors. However, with a video, it is relatively easier to rank on Google for the keyword you want. The competition for ranking videos is not that tight. So, with video marketing content, you would be enjoying lots of free exposure from Google.

Videos Are Captivating: Let’s face the fact, most people would rather watch a video than read an article of a marketing piece. The reason is simple, watching a video is less tasking mentally, compared to reading. So, by utilizing video in your marketing strategy, you will be reaching more audience with your marketing message. Consequently, your conversion rate will be higher.

Videos go Viral: In the modern world that is dominated by social media, it is easy for your video to go viral and amass millions of views. Recent research showed that 92% of video content consumers share videos with other people. Today, your video can potentially reach billions of people on YouTube, Facebook, WhatsApp, and other online platforms.

Now that you know the importance of video in modern-day marketing, it’s time to leverage for profits. However, it is essential to create professional video marketing video content. A quality video will get you a better ROI for your advertising dollar.