Why Video is the Best Selling Media Type of All Times

Do you know that video is the highest-selling media type of all time? This should not come as a surprise, anyway. Video content appeals to a significantly wider audience compared to other types of media. Videos have become a mainstay everywhere we go as the channels for distributing video content is increasing by the day. Thanks to the improvement in technology and the relative ease of accessing high-speed internet.

Data has shown that the highest-grossing media content over the years is video-based. For instance, the best selling musical album is the highly acclaimed Thrillerby Michael Jackson. Thriller sold 66 million copies with a revenue of $4.1b. The Harry Potter series sold a total of over 500 million copies over two decades to earn $7.7 billion from book sales alone. This record makes the Harry Porter series the best selling novel of all time.

However, the GTA Video game series which is the highest-selling video content grossed over $6 billion in revenue within six years (2016-2019.) Other top success stories include Star Wars Series and Avatar, which has grossed multi-billion dollars in revenue in record time. In fact, the Harry Potter Franchise received a significant boost in revenue after converting the books to a film series.

Why are videos so popular?

Historical facts have proved that video content outsells any other type of media in existence. Let's consider some vital reasons why video-based materials are so popular.

1. Video Appeals to a Larger Audience.

Almost everybody can relate to video content, from illiterate to highly intellectual people. That is why video content is in high demand by marketers and advertisers and corporations around the world. It is an effective means of passing a message to any audience.

2. Best Media for Entertainment

The fact that movies combine visuals and audio in a single piece of content gives the audience a unique experience. The demand for video entertainment content continues to increase. People are willing to pay premium fees to watch a new movie. Recent research showed that 19% of American adults claimed to watch or stream media content every day and 26% several times a week.

3. Efficient For Learning

Nowadays, video plays a crucial role in the education industry, leading to the emergence of e-learning. This development is good news for visual learners who find it easier to relate with video-based content compared to reading or listening to audio. A recent study proved that 65% of people all humans are visual learners. It is not surprising that multimedia learning platforms, such as Udemy are grossing millions in revenue every month.

4. A powerful tool for engagement

There is something about video that makes it captivate an audience and inspires engagement. For instance, an individual can easily ignore a text advert or radio jingle. But most people will pause to view a video, even if it doesn’t catch their interest. Video generates the highest ROI for businesses. That is why marketers use videos to engage that audience, create ads, close sales, and many more.